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Why start collecting?

Collecting can start with just one bottle.

Maybe it was the opulent red, shared with family at dinner. Or the special vintage of Champagne, opened to toast an anniversary. Or even the smoky single malt, sipped with friends by a fire. ­

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That one, unforgettable bottle can spark a passion – and show you exactly what you enjoy.

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From there, that bottle can become a shelf, and that shelf can become a cellar. And all it took was that first special wine or spirit, to show you how easy collecting can be, when you find something you like.

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Collecting needn’t be expensive, and it doesn’t require you to be an expert. If you find the idea exciting, we’re here to help you get started.

What can a collection do for you?

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Create memories
Build a collection that means something, and uncorking each bottle will spark memories. For Katy Wickremesinghe, founder of The Wick, every bottle of Ruinart Rosé reminds her of art fairs with friends.
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Discover new favourites
“I didn’t think Merlot was my thing – little did I know!” says Michael Hill, Creative Director of Drake’s. Acquiring new wines can lead you to find new favourites, and share them with loved ones.
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Build for the future
“There’s something special about drinking a bottle you’ve inherited,” says Charlotte Buchanan of Buchanan Studio. “Your grandchildren might do the same, and will think of you as they do.”

The simplicity of collecting

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Let us guide you
We can help you identify what you like, suggest new bottles, and help to grow your knowledge by tasting with you. Eventually, you’ll have all the knowledge to be confident in building a collection of your own.
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Sort facts from fiction
You don’t need to spend a fortune, or wait for decades to have a good collection. Here, we break down the myths we hear time and time again – and explain why they don’t have to be true for any modern collector.
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A world-class range
If you want to find the special bottle that might start your own collection, our Discovery Cases are ideal. Taste through selections from specific regions, narrowing down your tastes to find what you enjoy.
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Our Drinking Well podcast

Our podcast is a great way to find out more about wine, and hear from some of the experts who could help you build your own collection. Over five series, hear about famous regions and different styles, find out how people have built up their cellars, and discover which wines our guests would count amongst their favourites.