Cellar Club

Build a cellar shaped around you

Cellar Club is a community for wine and spirits lovers who want to collect with confidence, discover new favourites and enjoy access to specialist advice.

Whether you’re starting out with your first case or growing an established cellar, you’ll benefit from clear guidance, specialist expertise and invitations to experiences that make collecting even more rewarding.

A richer collecting experience

Built around your collection goals

Whatever your collecting ambitions, we’ll help you shape a collection that reflects your interests and budget. Watch your cellar evolve through annual cellar reviews and ongoing guidance.

Expertise you can rely on

The Cellar Club Team is here to help you buy, cellar and enjoy wine and spirits with confidence. You’ll also have access to guidance from specialists like Catriona Felstead MW and our Secondary Market Specialist, Dario Cinti.

A community of discovery

From tastings and dinners to producer events and exclusive releases, Cellar Club connects you with the people, places and bottles that make collecting so rewarding.

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The experts behind your collection

The Cellar Club Team is your first point of contact for guidance on what to buy, lay down and enjoy. Drawing on Berry Bros. & Rudd’s centuries of experience, they’ll help you shape a collection that reflects your tastes and ambitions as it develops over time.

Meet the team

The Cellar Club Team

With years of experience, our team understand what it takes to build and maintain a great collection. Stephan Herelle has a soft spot for Tokaji, for example, while Lorna Hutchinson appreciates the charms of Grand Cru Burgundy.

Catriona Felstead MW

One of around 420 Masters of Wine worldwide, Cat works closely with the Cellar Club team. Her particular expertise in Spain and independent judgement help uncover exciting regions, exceptional producers and distinctive wines for customers to discover.

Dario Cinti, Secondary Market Specialist

Whether you’re buying or selling, it pays to understand wine’s secondary market. Dario spends his time immersed in this world, with a keen eye for both the latest trends and the bigger picture. Learn more about BBX, our fine wine exchange.

How to join Cellar Club

To join Cellar Club, you’ll need to spend more than £3,000 per year with Berry Bros. & Rudd. You’ll then enjoy expert guidance, annual cellar reviews, invitations to select events and direct access to the Cellar Club Team.

Choose your approach

You choose

Take a hands-on approach to collecting. Browse our offers, recommendations, and allocations, and select the wines and spirits you’d like to add to your collection while enjoying all the benefits of Cellar Club.

BB&R choose

With a qualifying monthly subscription of £250 or more, you can leave it to our experts. We’ll recommend wines & spirits tailored to your interests; you’ll remain in control and can decline any recommendation. Your subscription also unlocks preferential storage rates and other benefits.

Join Cellar Club

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Included

✓ Annual review of how your cellar is developing

✓ Exclusive Discovery Cases selected by our experts

✓ Invitations to tastings, dinners and gatherings

✓ Let BB&R choose with a qualifying monthly subscription

✓ Direct access to the Cellar Club Team, including WhatsApp

✓ Opportunities to access limited releases and allocations

✓ Preferential storage rates with a qualifying monthly subscription