Make collecting more fun
Join a community of collectors
You do not need to know everything to begin collecting. You just need curiosity and somewhere useful to start. Cellar Club helps you grow in confidence, discover what you genuinely enjoy and build a cellar that feels unmistakably yours.
Along the way, you can draw on expert guidance, explore wines and spirits selected to broaden your horizons and share the experience through tastings, dinners, masterclasses and gatherings.
What is Cellar Club?
A team to help your cellar take shape
The Cellar Club Team is your first point of contact for guidance, inspiration and practical help. Behind them sits the wider expertise of Berry Bros. & Rudd, from Masters of Wine and Buyers to storage and secondary-market specialists.
The team will bring in the right perspective when it can help you make a better decision.
How to join Cellar Club
Make more of every bottle
✓ Guidance from the Cellar Club Team
✓ An annual digital cellar review on request
✓ Cellar Club offers, Discovery Cases and selected access opportunities
✓ Masterclasses , supper clubs, producer events and gatherings
✓ Direct contact with the team, including through WhatsApp
✓ Partner perks available throughout the year
✓ BB&R choose with a qualifying monthly commitment
✓ A 12.5% storage discount with a qualifying monthly commitment
Making the most of the Club
You bring the curiosity; we’ll help with the rest
Whether you are buying your first case or giving a growing cellar more shape, Cellar Club makes collecting easier to understand and more enjoyable to share
